Anne Charbonneau Consulting

Strategy. Ideas. Action.

 

I give hands-on support to brand teams to clarify or reboot their strategy (brand, product, innovation) , align and move into focused action.

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What I do

Get in touch if you have challenges regarding :

  • Brand positioning
  • Innovation & brand stretch
  • Core renovation
  • Portfolio strategy and brand architecture
  • Comms brief and creative development
  • Team training  in any of the above

Here are some projects I’ve led for my clients, personally:

5

INNOCENT

Core renovation, new innovation platform (Europe)

5

KELLOGG’S

Innovation training for marketeers (Europe)

5

WHISKAS

Brand architecture & branding model, activation plan (Europe)

5

KRAFT HEINZ

Innovation training for marketeers (global program)

5

ROYAL CANIN

Innovation pipeline, brand vision, Growth strategy

5

BLEDINA

Brand plan booster (FR)

5

LABORATOIRES URGO

Several brand positionings (live) (FR)

5

DANONE

Brand positioning, consumer immersion program (Europe)

5

MARS

Innovation pipeline in ice cream for TWIX, MARS, SNICKERS (global)

5

CHURCH & DWIGHT

New brand positioning (FR)

5

CARLSBERG GROUP

Core extension strategy for Tourtel (FR)

5

CARLSBERG GROUP

Activation plan for Grimbergen (FR)

5

BUGABOO

Brand story

5

HM CLAUSE

New corporate brand idea – live – (global)

5

FLORETTE

New brand idea (live), training ‘AI for marketeers’, core extension strategy (FR)

5

AGRIAL

New category innovation, Core renovation training (Europe)

5

BARRY CALLEBAUT

Several brand positionings, customer insights programs & growth strategy, innovation pipeline & co-creation (Europe/Global)

5

ESSILOR

Innovation, new concept development (global)

If any of those topics are relevant to you, and if you’d like to know how I can support you in such brand challenges, get in touch.

What clients say

I just love working with Anne, it’s inspiring, engaging and efficient. The work we have done together on Whiskas has shaped the strategy and action plan for the globe and for the next 2 years. And on top of this, it’s fun.
Cecile Coutens
President Royal Canin, Ex-CMO Whiskas
I just love working with Anne, it’s inspiring, engaging and efficient. The work we have done together on Whiskas has shaped the strategy and action plan for the globe and for the next 2 years. And on top of this , it’s fun.
Cecile Coutens
President Royal Canin, Ex-CMO Whiskas
Anne has amazing, multi-faceted experience in Marketing and Advertising. She has been instrumental in helping the team navigate a tricky brand strategy project, with very tight deadlines. she is not afraid to challenge us, which makes for a great business relationship.
Séverine Brichard
Global Business Accelerator, Danone
Anne has amazing, multi-faceted experience in Marketing and Advertising. She has been instrumental in helping the team navigate a tricky brand strategy project, with very tight deadlines. she is not afraid to challenge us, which makes for a great business relationship.
Séverine Brichard
Global Business Accelerator, Danone
Anne has been great in our brand re-positioning work, making sure we’re all aligned when getting there. By being straight forward, resourceful and by always challenging us we had a great 2-day workshop with impactful outcomes. It’s been a great journey to work with Anne and...
Read more
Sabrina Balestra
Marketing Director. CMO of the year 2022
Anne has been great in our brand re-positioning work, making sure we’re all aligned when getting there. By being straight forward, resourceful and by always challenging us we had a great 2-day workshop with impactful outcomes. It’s been a great journey to work with Anne and I would highly recommend her, if you are seeking insights lead business strategies.
Sabrina Balestra
Marketing Director. CMO of the year 2022
Anne is a pioneer in crafting and delivering inspiring brand visions and pragmatic in finding best in class executions in markets. Her high commitment to outstanding consumer insight centric quality impacts Brand Teams not only for the short term. She is great to work with, trustworthy and projects effordlessness despite ...
Read more
Dana Nacheva
Ex marketing Director Danone
Anne is a pioneer in crafting and delivering inspiring brand visions and pragmatic in finding best in class executions in markets. Her high commitment to outstanding consumer insight centric quality impacts Brand Teams not only for the short term. She is great to work with, trustworthy and projects effordlessness despite of the complexity of the tasks and challenges you give her. For me, she is a partner I would highly recommend in anyone in the industry.
Dana Nacheva
Ex marketing Director Danone
Anne has coached and challenged us, the executive committee at Rians, during a series of strategy workshops to update our brand positioning. Anne has demonstrated her great ability to lead a group in an efficient way, thanks to her amazingly high level of energy. Thanks to her broad FMCG experience, ...
Read more
Pierre Filaudeau
Ex CMO Rians, Laiteries Triballat
Anne has coached and challenged us, the executive committee at Rians, during a series of strategy workshops to update our brand positioning. Anne has demonstrated her great ability to lead a group in an efficient way, thanks to her amazingly high level of energy. Thanks to her broad FMCG experience, she has an inspiring ability to turn complex issues into a few clear visions, and to turn them into innovative and business oriented roadmaps.
Pierre Filaudeau
Ex CMO Rians, Laiteries Triballat
I just love working with Anne, it’s inspiring, engaging and efficient. The work we have done together on Whiskas has shaped the strategy and action plan for the globe and for the next 2 years. And on top of this, it’s fun.
Cecile Coutens
President Royal Canin, Ex-CMO Whiskas
I just love working with Anne, it’s inspiring, engaging and efficient. The work we have done together on Whiskas has shaped the strategy and action plan for the globe and for the next 2 years. And on top of this , it’s fun.
Cecile Coutens
President Royal Canin, Ex-CMO Whiskas
Anne has amazing, multi-faceted experience in Marketing and Advertising. She has been instrumental in helping the team navigate a tricky brand strategy project, with very tight deadlines. she is not afraid to challenge us, which makes for a great business relationship.
Séverine Brichard
Global Business Accelerator, Danone
Anne has amazing, multi-faceted experience in Marketing and Advertising. She has been instrumental in helping the team navigate a tricky brand strategy project, with very tight deadlines. she is not afraid to challenge us, which makes for a great business relationship.
Séverine Brichard
Global Business Accelerator, Danone
Anne has been great in our brand re-positioning work, making sure we’re all aligned when getting there. By being straight forward, resourceful and by always challenging us we had a great 2-day workshop with impactful outcomes. It’s been a great journey to work with Anne and...
Read more
Sabrina Balestra
Marketing Director. CMO of the year 2022
Anne has been great in our brand re-positioning work, making sure we’re all aligned when getting there. By being straight forward, resourceful and by always challenging us we had a great 2-day workshop with impactful outcomes. It’s been a great journey to work with Anne and I would highly recommend her, if you are seeking insights lead business strategies.
Sabrina Balestra
Marketing Director. CMO of the year 2022
Anne is a pioneer in crafting and delivering inspiring brand visions and pragmatic in finding best in class executions in markets. Her high commitment to outstanding consumer insight centric quality impacts Brand Teams not only for the short term. She is great to work with, trustworthy and projects effordlessness despite ...
Read more
Dana Nacheva
Ex marketing Director Danone
Anne is a pioneer in crafting and delivering inspiring brand visions and pragmatic in finding best in class executions in markets. Her high commitment to outstanding consumer insight centric quality impacts Brand Teams not only for the short term. She is great to work with, trustworthy and projects effordlessness despite of the complexity of the tasks and challenges you give her. For me, she is a partner I would highly recommend in anyone in the industry.
Dana Nacheva
Ex marketing Director Danone
Anne has coached and challenged us, the executive committee at Rians, during a series of strategy workshops to update our brand positioning. Anne has demonstrated her great ability to lead a group in an efficient way, thanks to her amazingly high level of energy. Thanks to her broad FMCG experience, ...
Read more
Pierre Filaudeau
Ex CMO Rians, Laiteries Triballat
Anne has coached and challenged us, the executive committee at Rians, during a series of strategy workshops to update our brand positioning. Anne has demonstrated her great ability to lead a group in an efficient way, thanks to her amazingly high level of energy. Thanks to her broad FMCG experience, she has an inspiring ability to turn complex issues into a few clear visions, and to turn them into innovative and business oriented roadmaps.
Pierre Filaudeau
Ex CMO Rians, Laiteries Triballat

Approach

SHAPING PROJECTS – AI + HI

My clients sometimes come to me without a fully formed brief, but they usually know something is not working quite right with their brand. This could be linked to brand performance, comms challenge, innovation or range performance, or the skills of their team. I design each project one by one with my clients, with expertise and inventiveness, helping you decide on who should be involved, when, and blending AI with human intelligence (HI).

TEAM WORK & WORKSHOPS

There is usually a meticulously prepared, engaging and productive workshop somewhere in the process, be it big, small, digital or live. This is where we get work done, where ideas crystallise, where decisions are made and where the team takes ownership of the action plan.

NETWORK AND RESOURCES

Over the last 30 years, I’ve developed a strong network of trusted partners in expertise such as qualitative research, AI, insights, quant, ideation, etc.
We also work with AI experts who help us leverage AI tools throughout the process, when they are relevant and useful.

About me

I’ve spent the last 30 years working with brand teams on  strategy and ideas, first 17 years as Managing Partner at the brandgym, a global brand strategy consultancy and before that as strategic planner at BBH London, Wieden + Kennedy Amsterdam and TBWA for another 17 years.

I have 25 years of facilitation experience and design  effective team work sessions in all size and shapes, from 3 to 100 people, online and live.

I’ve also co-founded Amsterdam’s biggest urban sport hall, VROG. Running a sport brick-and-mortar business helps me stay agile, grounded in reality. And fit.

I live in Amsterdam and work internationally, as well as locally in France.

Contact

Email: anne@annecharbonneau.com 
Phone: +31 611643407