[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb module_id=\u00a0\u00bbwhatido\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb custom_padding=\u00a0\u00bb||30px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n
Projets<\/h2>\n
Contactez-moi pour tout ce qui concerne:<\/p>\n
- \n
- Plan de croissance<\/li>\n
- Positionnement de marque<\/li>\n
- R\u00e9novation du core business<\/li>\n
- Innovation, extension de marque<\/li>\n
- Strat\u00e9gie de portefeuille et architecture de marque<\/li>\n<\/ul>\n
….Et la formation dans tous les th\u00e8mes ci dessus, ainsi que \u00ab\u00a0AI pour marketeurs\u00a0\u00bb<\/span><\/p>\n
Voici quelques uns de mes projets clients:<\/strong><\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbINNOCENT\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
R\u00e9novation du Core, nouvelle plateforme d’innovation (Europe)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbKELLOGG\u2019S\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Formation \u00e0 l’innovation pour marketeurs (Europe)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbWHISKAS\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Architecture et mod\u00e8le de branding, plan d’activation (Europe)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbKRAFT HEINZ\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Formation \u00e0 l’innovation pour marketeurs (International)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbFLORETTE\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Nouvelle id\u00e9e de marque (live), strategie Food Service, formation ‘AI pour marketeurs’, R\u00e9novation du core business (FR)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbMARS\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Pipeline d’innovation Glaces pour TWIX, MARS, SNICKERS (mondial)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbROYAL CANIN\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Pipeline d’innovation, cr\u00e9ation sous-marque, strat\u00e9gie de croissance<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbESSILOR\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
innovation et nouveau concepts produits (global)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbLABORATOIRES URGO\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Positionnement de plusieures marques (live) (FR)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbDANONE\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Positionnement de marque, programme d’immersion conso (Europe)<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbCHURCH & DWIGHT\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Nouveau positionnement la marque (FR)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbBRASSERIES KRONENBOURG\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Strat\u00e9gie d’extension de marque, plan d’activation (FR)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbBUGABOO\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Brand Storytelling<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbHM CLAUSE\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Nouvelle id\u00e9e de marque – (live) (international)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbAGRIAL\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Innovation ( nouvelle cat\u00e9gorie produit), formation r\u00e9novation core business<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbBARRY CALLEBAUT\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Positionnement de marque, customer insight program, pipeline d’innovation et co-creation (Europe\/Global)<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbGROUPE VILLMORIN\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Re-positionnement de marque<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbBLEDINA\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb5||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Booster plan marketing (FR)<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Si l’un de ces sujets vous parle, et si vous souhaitez savoir comment je peux vous soutenir dans ces d\u00e9fis de marque, n’h\u00e9sitez pas \u00e0 me contacter<\/a>.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb module_id=\u00a0\u00bbapproach\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bbclients\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
R\u00e9f\u00e9rences<\/h2>\n
[\/et_pb_text][dipi_testimonial filter_by_stars=\u00a0\u00bb4″ excluded_post_ids=\u00a0\u00bb135,140,141,142,143″ included_post_ids=\u00a0\u00bb248,250,251,252,253″ remove_empty_html=\u00a0\u00bbon\u00a0\u00bb use_hide_img=\u00a0\u00bbon\u00a0\u00bb use_hide_rating=\u00a0\u00bbon\u00a0\u00bb use_hide_company_link=\u00a0\u00bbon\u00a0\u00bb review_length=\u00a0\u00bb50″ readmore_text=\u00a0\u00bbRead more\u00a0\u00bb orderby=\u00a0\u00bbdate_asc\u00a0\u00bb use_show_popup_rating=\u00a0\u00bboff\u00a0\u00bb use_show_popup_image=\u00a0\u00bboff\u00a0\u00bb columns=\u00a0\u00bb2″ space_between=\u00a0\u00bb40″ container_padding=\u00a0\u00bb30px|0px|0px|0px|false|false\u00a0\u00bb loop=\u00a0\u00bbon\u00a0\u00bb navigation=\u00a0\u00bbon\u00a0\u00bb use_navi_prev_icon=\u00a0\u00bbon\u00a0\u00bb navi_prev_icon=\u00a0\u00bb4||divi||400″ use_navi_next_icon=\u00a0\u00bbon\u00a0\u00bb navi_next_icon=\u00a0\u00bb5||divi||400″ navi_size=\u00a0\u00bb40″ navi_padding=\u00a0\u00bb50″ navi_color=\u00a0\u00bb#1C244B\u00a0\u00bb item_padding=\u00a0\u00bb40px|40px|40px|40px|false|false\u00a0\u00bb item_bg_color=\u00a0\u00bb#F5F5F5″ columns_tablet=\u00a0\u00bb2″ columns_phone=\u00a0\u00bb1″ columns_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb item_padding_tablet=\u00a0\u00bb40px|40px|40px|40px|false|false\u00a0\u00bb item_padding_phone=\u00a0\u00bb30px|30px|30px|30px|false|false\u00a0\u00bb item_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb testimonial_name_font=\u00a0\u00bb|700|||||||\u00a0\u00bb testimonial_name_font_size=\u00a0\u00bb19px\u00a0\u00bb testimonial_text_font_size=\u00a0\u00bb16px\u00a0\u00bb company_name_font=\u00a0\u00bb||on||||||\u00a0\u00bb company_name_text_color=\u00a0\u00bb#C21E56″ company_name_font_size=\u00a0\u00bb18px\u00a0\u00bb readmore_font=\u00a0\u00bb|600|||||||\u00a0\u00bb readmore_text_color=\u00a0\u00bb#000000″ background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb module_id=\u00a0\u00bbapproach\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Approche<\/h2>\n
MONTER UN PROJET – IA + IH<\/strong><\/p>\n
Monter un projet demande m\u00e9thode et cr\u00e9ativit\u00e9.
Mes clients viennent parfois me voir sans avoir un brief complet, mais ils savent g\u00e9n\u00e9ralement que quelque chose ne fonctionne pas tr\u00e8s bien avec leur marque. Cela peut \u00eatre li\u00e9 \u00e0 la performance ou au positionnement de la marque, \u00e0 l’innovation ou \u00e0 la performance de la gamme, ou encore aux comp\u00e9tences et aux m\u00e9thodes de leur \u00e9quipe. Je con\u00e7ois chaque projet individuellement avec mes clients, avec expertise et inventivit\u00e9, en vous aidant \u00e0 d\u00e9cider qui doit \u00eatre impliqu\u00e9, quelles m\u00e9thodes et outils, pour travailler au mieux et obtenir des r\u00e9sultats. Ce veut dire utiliser \u00e0 la fois des techniques IA et l\u2019intelligence humaine (IH).<\/p>\nTRAVAIL D’\u00c9QUIPE ET ATELIERS
<\/strong><\/p>\nAu cours du projet, il y a souvent un atelier de travail m\u00e9ticuleusement pr\u00e9par\u00e9, engageant et productif, qu’il soit grand ou petit, en ligne ou en pr\u00e9sentiel. C’est l\u00e0 que le travail se fait, que les id\u00e9es se cristallisent, que les d\u00e9cisions sont prises et que l’\u00e9quipe prend en charge le plan d’action.<\/p>\n
R\u00c9SEAU ET RESSOURCES<\/strong><\/p>\n
Au cours des 30 derni\u00e8res ann\u00e9es, j’ai d\u00e9velopp\u00e9 un solide r\u00e9seau de partenaires de confiance dans des domaines d’expertise tels que la les \u00e9tudes qualitative, les insights, le quanti, l’id\u00e9ation et la facilitation.
Je travaille \u00e9galement avec des experts en IA pour exploiter les outils d’IA tout au long du processus, lorsqu’ils sont pertinents et utiles.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb module_id=\u00a0\u00bbabout\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb custom_padding=\u00a0\u00bb38px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_4,1_4″ admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
About<\/h2>\n
\n17 ans comme Managing Partner de brandgym, soci\u00e9t\u00e9 internationale de coaching en strat\u00e9gie de marque.
\n\u00a017 ans comme Planneur Strat\u00e9gique, puis Directrice du Planning, dans des agences renomin\u00e9es, telles que BBH Londres, Wieden + Kennedy Amsterdam, et TBWA.
\nJ’ai aussi 25 ans d’exp\u00e9rience en animation de groupe. J’adore concevoir des ateliers et workshop qui ‘d\u00e9livrent’, de toutes tailles et de toutes formes, de 3 \u00e0 100 personnes, online ou en live.
\nJ’ai \u00e9galement cofond\u00e9 la plus grande salle de sport urbain d’Amsterdam, VROG. G\u00e9rer une marque de sport dans le vrai monde m’aide \u00e0 rester agile, ancr\u00e9e dans le r\u00e9el. Et en forme.
\nJe vis \u00e0 Amsterdam et je travaille en France et a l’international, en Anglais et en Fran\u00e7ais.
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbsection\u00a0\u00bb module_id=\u00a0\u00bbcontact\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3″ admin_label=\u00a0\u00bbrow\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text module_id=\u00a0\u00bbclients\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb_initial\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n
Contact<\/h2>\n
E-mail: anne@annecharbonneau.com<\/a>
T\u00e9l\u00e9phone: +31 611643407<\/a><\/p>\n<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Un coaching concret, pratique et agile pour qu\u2019ensemble, les \u00e9quipes marketing clarifient leur strategie – positionnement, plan de croissance, innovation – et les transforment en actions r\u00e9alisables. Projets Contactez-moi pour tout ce qui concerne: Plan de croissance Positionnement de marque R\u00e9novation du core business Innovation, extension de marque Strat\u00e9gie de portefeuille et architecture de marque […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
Strategy. Innovation. Training<\/h2>\n
Anne Charbonneau Consulting<\/h2>\n\nGet in touch\n<\/a>\n
What I do:<\/h2>\n
I help brand teams and their agencies improve their strategy and skills (brand, product, innovation, comms) and turns them into tangible actions. I design my projects in a way that provide inspiration, energy and create momentum for your team.<\/h5>\n
Projects I'm good at:<\/h2>\n
- \n \t
- Brand idea and positioning refresh<\/li>\n \t
- Brand renovation, \u00a0activation<\/li>\n \t
- Training: AI for marketeers, innovation & ideation, comm briefing, brand vision<\/li>\n \t
- Communication coaching: agency briefing, creative development<\/li>\n \t
- Portfolio strategy and brand architecture<\/li>\n<\/ul>\n
Projects I've lead personally:<\/h2>\n
- \n \t
- INNOCENT:<\/strong> core renovation, new innovation platform (Europe)<\/li>\n \t
- KELLOGG\u2019S:<\/strong> innovation training for marketeers (Europe)<\/li>\n \t
- WHISKAS:<\/strong> brand architecture & branding model, activation plan (Europe)<\/li>\n \t
- KRAFT HEINZ:<\/strong> innovation training for marketeers (global program)<\/li>\n \t
- ROYAL CANIN:<\/strong> innovation pipeline, brand vision, Growth strategy<\/li>\n \t
- BLEDINA:<\/strong> brandplan booster (FR)<\/li>\n \t
- URGO:<\/strong> brand positioning (live) (FR)<\/li>\n \t
- DANONE<\/strong>: brand positioning, consumer immersion program (Europe)<\/li>\n \t
- MARS:<\/strong> Innovation pipeline in ice cream for TWIX, MARS, SNICKERS (global)<\/li>\n \t
- BARRY CALLEBAUT<\/strong>: brand positioning, Customer insights programs & growth strategy, innovation pipeline & co-creation \u00a0(Europe\/Global)<\/li>\n \t
- NAIR<\/strong>: new brand positioning (FR)<\/li>\n \t
- CARLSBERG GROUP:<\/strong> Core extension strategy for Tourtel (FR)<\/li>\n \t
- CARLSBERG GROUP<\/strong> : Activation plan for Grimbergen (FR)<\/li>\n \t
- MARS:<\/strong> Innovation pipeline in ice cream for TWIX, MARS, SNICKERS (global)<\/li>\n \t
- BUGABOO<\/strong>: Brand story<\/li>\n \t
- HM CLAUSE<\/strong>: New corporate brand idea \u2013 live - (global)<\/li>\n \t
- FLORETTE:<\/strong> new brand idea (live), training \u2018AI for marketeers\u2019 training, core extension strategy (FR)<\/li>\n \t
- AGRIAL<\/strong>: New category innovation, Core renovation training (Europe)<\/li>\n \t
- ALVITYL<\/strong>: brand positioning (FR)<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/annecharbonneau.com\/wp-content\/uploads\/2025\/01\/Image_Placeholder-13122021-1.jpg\")
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<\/figure>\nService 4<\/h4>\nA short description of the service and how the visitor will benefit from it.\n
Approach<\/h2>\n
Benefit 1<\/h4>\nA short description of the benefit.\n
Benefit 2<\/h4>\nA short description of the benefit.\n
Benefit 3<\/h4>\nA short description of the benefit.\n
Benefit 4<\/h4>\nA short description of the benefit.\n
Bio<\/h2>\nUse this section to describe your company and the services you offer. You could share your company\u2019s story and details about why you are in business. The goal is to create a connection with the visitor and give them confidence to work with you.\n\nOur Story\n<\/a>\n
What clients say<\/h2>\n\u201cA testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.\u201d\n
![\"\"](\"https:\/\/annecharbonneau.com\/wp-content\/uploads\/2025\/01\/63x63.jpg\")
\nClient Name\n\u201cA testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.\u201d\n\nClient Name\n\u201cA testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.\u201d\n\nClient Name\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.\n\n\nClick here\n<\/a>","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-230","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/pages\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":24,"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/pages\/230\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/pages\/230\/revisions\/340"}],"wp:attachment":[{"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/annecharbonneau.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} - KELLOGG\u2019S:<\/strong> innovation training for marketeers (Europe)<\/li>\n \t
- INNOCENT:<\/strong> core renovation, new innovation platform (Europe)<\/li>\n \t